By Curiosity
The new Rolex flagship store occupies four floors of the iconic new Rolex Tower, situated on Ginza’s Chuo-Dori Avenue in Tokyo. The store is a sophisticated yet inviting space that seamlessly blends tradition and modernity. In a subtle dialogue, Rolex’s identity contrasts and merges with Tokyo’s and Japan’s sense of hospitality and sophistication. It has been meticulously designed from the exterior to the interior, working with local artisans and artists to provide a unique introduction to the collection, a curated storytelling presentation and artisan hospitality, bringing all the dignity of an established watchmaker to the city.
TOKYO, JAPAN
2024
