published May 2, 2011
Something out of Nothing Text by Rogier van der Heide
Design is about creating ‘something’ out of ‘nothing’ – creating an experience that people would otherwise not have access to or a product that, without design, would not exist. It is the impact that Architecture has on retail clients. It is which transcends a building’s mere technical purpose. It is the excitement of using a music player that has been designed beyond functionality. Given this reason d’etre of the design industry, it is clear that design is mission-critical to making your business a success. Lighting Design goes one step further, getting moods and radiating aspirations.
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